Purpose and audience
A short promo to launch the Police Life Monthly's (PLM) 21st Anniversary
Dinner on 28 September 1997. Guests at the function include writers,
photographers, contributors, sponsors and editors.
The promo presents the PLM team in action producing the August 1997
issue. The video emphasises the "behind-the-scenes" production
interspersed with background images of Police Force events, superimposed
with cover images of yesteryear.
Starting off soft and slow, the paces keeps increases,
until it climaxes with a sudden stop - a freeze frame of the team
in movement. An old version of "Words" performed by Bee
Gees change and transcends to "Picture of You" by BoyZone
to mark the development of Police Life and ends with the modern-day
version of "Words" by BoyZone.
The concept highlights - the different faces, different places,
different times, but seen through the eyes of the same publication
- Police Life Monthly - seen through words and pictures. "Picture
of You" shows PLM from its initial text, black and white on
simple paper, to today's high-quality color, photograph-heavy laid
out with computers. A montage of fast-moving images with various
covers, different logo designs, photographs, and significant headlines
are seen throughout the video.
View the trailer
(3.1MB) MP3 format
See related story: Police
Life turns 21