For the first time, Interact Asia Pacific Multimedia Festival held
at the Melbourne Exhibition Centre from 31st August - 3rd September
was webcast live, putting Australia on the global Internet IT map.
The event, a focal point for the multimedia and IT industries in
the Asia Pacific region combines all aspects of multimedia, information
technology and telecommunications at a single venue. Interact +
PC IT, the flagship event for the Festival provided 12,000 square
metres of exhibition space for 35,000 business visitors with a huge
range of new products.
"The show is an Australian first, featuring a fully operational
live from the show for each of the four days. We see this as a natural
extension. Worldwide exposure will open global business opportunities,
making it even more profitable for IT&T vendors to have a presence
here," said Noel Gray, Exhibition Director.
Media convergence production company, Streamworks
produced the premiere edition of its new business programme Bizau.com.
A custom-built studio was set on the exhibition ground to webcast
the event live to a global audience.
"Although produced for the web, the programme is of international
broadcast standards allowing us to release footage to cable and
free to air broadcasters, " said Streamworks head, Mark Muggeridge.
Available for viewing from a dedicated content area within the Interact
'99 website, http://www.interact99.com.au, features interviews with
key speakers at the conferences and overviews the latest product
releases at the exhibition.
After the show, the programme will be available on its own dedicated
web site with regular content updates with the aim to fill the void
in on demand Business and IT news for the Asia Pacific region.
Interact + PC IT '99 featured some innovative technology products
including e-Matters, a credit card processing system allowing small
and growing businesses to provide a virtual shop front that co-exists
with an existing website through a simple plug-in.
Swe-Tech Pty Ltd displayed the C-Pen, a mobile information collector
that reads, remembers, processes and transfers printed text cordlessly
to a Windows equipped PC via infra-red technology.
Other new products included an award winning Internet abled consumer
security system, the Microsentinel, a credit card size companion
Rex which gives access to the PC organiser data without having to
turn on your computer. A Y2K solution developed in Queensland, the
Bugbuster data correction card that adjusts the resident operating
system's time before each boot up was on show as well.
As part of the festival, various associated conferences and seminars
were held. They included "IT Trends '99", "IT Venture
Capital conference", "eBusiness" symposium and workshop
and "Law of the Net".
Watch this space. Our next edition will carry exclusive product
reviews and a look at Interact '99's conferences and seminars.