|by Franklin H. Silverman
208 pp., illus. b/w. 6 X 9 paperback, $32.95
Reviewed by Nisar Keshvani
The success of any book depends heavily on the author’s ability
to address its readers’ needs. Professor Silverman’s book
“Self-publishing: Textbooks and instructional materials”
hits this mark, spot on.
This 208-page book – a practical guide to respectable self-publishing
begins by challenging the common perception in academe, that self-published
books are either unworthy or not respectable.
|Professor Silverman explains how, when, and why self-publishing
is a respectable alternative in academe. He realistically analyzes
the benefits and risks of self-publishing for academic authors and
goes on to discuss print and electronic options and to explain precisely
how to accomplish the various self-publishing tasks.
He says: “ … (Many college faculty) tend to assume if
you have to publish it yourself, there must be something wrong with
it, and, consequently, the publication isn’t worthy to be considered
If you tend to make such assumptions and are willing to read this
chapter with an open mind, your beliefs about the respectability of
at least some self-published textbooks may be challenged.” (pp.
Aimed at academic and scholarly writers, college instructors, and
curriculum developers, the book examines the details of scholarly
publishing, provides an overview of entire publication process and
discusses technical details (copyright issues, marketing, typesetting,
financing and approaching publishers). For the adventurous, the book
also presents how one can establish a publishing company.
Of particular interest to me, were the sections on electronic publishing
(electronic books), developing online resources, financial considerations
and designing a marketing campaign to promote one’s book.
Silverman definitely practices what he preaches. His book is endorsed
with forewords by Ronald Pynn, Executive Director of the Text and
Academic Authors Association and John Vivian, President of the Society
of Academic Authors.
If there was a sequel to this book, I’d recommend exploring
publishing for the digital realm. These days textbooks and instructional
materials are outdated even before they hit the stands. Trends in
international publishing dictate that hybrid publishing, downloadable
electronic books and materials associated with regularly updated websites
or cdroms are the way of the future.
First published by the Leonardo
Leonardo - Volume 38, Number 5, October 2005, pp. 429-430 - Review